DMS Color, based outside Birmingham, AL, has been integrating digital software and hardware with client business strategies for over 10 years. The success of its proprietary DigiFLO online workflow system has made them a large Web-to-Print service providers in the United States. Now, the company has expanded its applications portfolio for brands and print buyers by investing in a new MGI JETvarnish 3DS digital enhancement press from Konica Minolta.

To celebrate the availability of the new MGI decorative capabilities, DMS Color is promoting the value and impact of sensory 2D/3D textures and variable embossed foil with a national advertising campaign called “Feel Your Print.” Industry professionals interested in learning more about the new JETvarnish 3DS capabilities can receive free customized print samples and attend a debut Open House workshop on Wednesday, December 13.

DMS Color partner David Rula explains, “With the JETvarnish 3DS digital finishing solution, we can offer entirely new ways to improve the effectiveness of omni-channel communications like direct mail, fulfillment and transpromo statement services. We’re also now entering new luxury markets and connecting with consumer packaged goods companies. This new technology allows us to stay ahead of our competitors and maintain our leadership position as the print solutions leader in the Southeast US. We will be launching a major marketing push to leading package goods companies and advertising agencies with our ‘Feel your Print’ campaign.”

The award-winning MGI JETvarnish 3D Series offered by Konica Minolta worldwide includes digital enhancement solutions for every segment of the print, packaging and finishing industries. The Konica Minolta Industrial Print business engagement program also includes a spectrum of software, services and the Accurio line of production inkjet and toner presses.

Barry Nickerson, Konica Minolta regional vice president of Production Print, states, “The DMS Color ‘Feel Your Print’ initiative is an excellent fusion of creative design, strategic marketing and digital technology. It perfectly captures and expresses the value of enhanced print to create meaningful customer relationship touchpoints.”

Kevin Abergel, MGI vice president of marketing and sales, concludes, “DMS Color is a technology-driven company whose expertise with Web-to-Print software development will allow the true digital power of the JETvarnish 3D Series to be utilized online by businesses across the country. The personalization and customization of paper-based customer communications with 2D varnish, 3D textures and variable embossed foil represents the omni-channel future of our industry.”